Strategy. Brand. Product.

I work in strategy, design, and development. I think about systems, why things feel the way they do, and the gap between what we say and what we actually mean.

Recent Posts

Good Things Come To Those Who Wait

Nobody likes ads. People pay to block them. So here's a good one—and why AI won't be making anything like it with a one-shot prompt anytime soon.

October 20, 2025·3 min

Fallingwater vs The Eames House

I'm not building Fallingwater. I'm browsing catalogues and assembling.

October 18, 2025·3 min

The Technical Minutiae

AI handles the technical grunt work—ffmpeg commands, format conversions, export settings—so I can focus on whether something actually feels right.

October 16, 2025·4 min
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